On social media comments are king. The more comments you get on a post on Facebook, the more likely you are to appear reliant to your sphere. Always ask questions.
Today's question: What's your favorite recipe. Ask your friends for their favorite recipe then consider compiling them into a small book or a blog page. Credit the friend and watch how often the site get used.
The pre-approval process can be challenging and scary for some clients. It might be good to do a video with your favorite mortgage person and humanize the process. Have fun with the video. Talk about scenarios that buyers may face and how there are programs out there for almost everyone. Keep it under 2 minute and watch your friends like and share it. Upload it to Facebook and then to YouTube! From YouTube share to linked in and others.
What is APR vs your interest rate? It might be a good time to do a video interview of you and your favorite mortgage friend talking about the difference so your buyers aren't surprised in the closing room.